J Cole is one of Hip Hop's newest artists who came to shake up the game.
J Cole was the first artist signed to JayZ's Roc-Nation in 2009. J Cole released his first album Cole World: Sideline Story on September 27,2011. J Cole has never released an album prior to this one, and never had a song on the charts, yet he has the number one album. How did he did he do it? The fans.
J Cole gained fans from his mix-tapes: The Come Up, The Warm Up and Friday Night Lights.
Although J Cole isn't a big artist, and is still considered an underdog, he reaches out to his fans through social media. Using twitter and his live video chat, Cole promotes his music and release dates to his fans all over the country. J Cole is amiable, and social media allows him to be just a mouse-click away.
May 2011, Cole stated: "All singles done. Album ridiculous. Title Perfect. Music incredible. Thank you for your patience. Let's change the game."
Bravo, J Cole, you've made your mark.
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